YouTube Digital Content Producer KHQ

Location:
Spokane, WA

Company:
NonStop Local KHQ

Position Title: YouTube Digital Content Producer

Position Status: Full Time- Non-Exempt

Position Pay: $20.19-24.00 Per/ Hr.

SUMMARY
The “YouTube Digital Content Producer” has a unique and important role primarily supporting the strategy, content delivery and optimization, and monetization for our company’s YouTube channels. You will report directly to the Senior Director of Audience and Marketing, who will decide on scheduling and evaluate your performance relative to the job description, as well as other managers. Our operation is based on a story-centric workflow. That means we prioritize story treatment across a variety of platforms, from our linear broadcasts to our streaming services, as well as social media and our digital properties. This role will be hyper-focused on the growth and monetization of our YouTube channels by strategically leveraging content from across our organization and applying your YouTube expertise to make the content discoverable, engaging, and revenue generating.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Help drive the YouTube strategy and channel structure by gathering, creating and posting content accurately, timely, and continuously onto YouTube, complete with necessary metadata and adhering to YouTube best practices, in support of our digital strategies. This included creating playlists, branding, content selection and format.
Manage and configure platforms related to YouTube channel management, including YouTube Studio and Google AdSense.
Edit videos into YouTube optimized formats, including different orientations and lengths so videos can be used as short or longer form.
Write video titles, descriptions, tags and any other metadata that will optimize our content for YouTube’s algorithm and enhance discoverability.
Provide consistent reporting on YouTube performance. Meet analytics-based goals around subscriber growth, viewing hours, and revenue generation.
Engage with and monitor the audience. Cull our YouTube channels for comments and content to help drive and enhance our editorial process.
Distribute content produced for YouTube to other platforms, such as posting YouTube Shorts as Facebook Reels or TikTok’s as relevant to those platforms.

Assist Content Managers by fielding phone calls, listening to police/emergency scanners for breaking news, and communicating with officials as needed to confirm developments.

Ensure that all digital content meets company standards for journalistic integrity and production quality.
Other duties as assigned.

EDUCATION AND EXPERIENCE

Minimum of two years of experience in managing YouTube brand presence preferred.
Minimum of one year of experience working in a live media outlet preferred.
Degree in Journalism, Communications, Digital Media, or similar program preferred.

QUALIFICATIONS

Strong editorial judgment and a proven ethical foundation.
Expert understanding of YouTube and other social and digital video platforms, particularly around optimizing content for the algorithms.
Proven track record in establishing, managing and growing YouTube brand channels.
Understanding of AP style and Search Engine Optimization techniques.
Availability for big breaking news coverage on unassigned shift.

Strong editing skills.
Ability to work under tight deadlines to clip and edit video for YouTube and other platforms.
Exemplary communication skills.
Ability to perform multiple tasks in a fast-paced environment.
Ability to work independently and with others in a team environment.
TECHNICAL SKILLS

Office Tools: Understanding of Microsoft Outlook email and calendar management.
YouTube: Expert-level understanding of YouTube administration, including back-end reporting and managing the paid partnership program.
Adobe Premiere – proficient at editing and posting content in Adobe Premiere.
Content Management Systems (CMS): Experience with web publishing platforms to manage and upload digital content and send push alerts.
Broadcast-Specific Software: Familiarity with newsroom systems such as ENPS or iNews.
Research Tools: Ability to use online research tools, databases, and search engines effectively.
Live Streaming: Familiarity with live-streaming platforms and video conferencing tools like Zoom or Teams.
Data Analytics (Optional): Basic understanding of tools like Google Analytics to analyze audience trends.

KEY COMPETENCIES

Language Skills

Proficient in speaking, reading, and writing to communicate complex information clearly.
Ability to adjust tone and vocabulary for diverse audiences and platforms.

Customer Service Skills

Ability to engage authentically with viewers and build trust through effective communication.
Professionalism when representing the station at public events or online.

Reasoning Abilities

Strong critical thinking skills to evaluate sources, analyze data, and make editorial decisions.
Ability to synthesize information from multiple sources for clear, logical reporting.
Sound ethical reasoning to ensure fairness and adherence to journalistic standards.

Physical Demands

Frequent sitting for extended periods of eight (8) to ten (10) hours per day.
Manual dexterity in operating equipment and computers.
Ability to work irregular hours, including nights, weekends, and holidays.

Work Environment

Primarily indoors in a newsroom setting.
Frequent exposure to medium or high noise levels.
A fast-paced, deadline-driven newsroom environment.

What we offer:
We are a family-owned and operated multi-business organization with a heart for the community we serve and our employees! We set you up for success by providing the necessary tools and training needed to succeed in your position. This includes:

A friendly, supportive, and professional team atmosphere
Competitive wages and benefits including Medical, Dental, Vision, 401K matching, Employee Assistance Programs, and so much more!
We believe work/life balance is key to continued success. We offer Vacation days, Sick Time, Paid Holidays, Floating Holidays, and more!

For detailed information regarding benefits, vacation, sick, and holiday time, please click here: NonStop Local Benefits

What's Next? If you want to be part of our winning team and live & work in the beautiful Pacific Northwest, email your cover letter, resume, and link to your reel to: Luke Thoburn, Director of Employee Development at Luket@nonstoplocal.com, and or Traci.zeravica @ traci.zeravica@nonstoplocal.com.

Don't forget:Complete your application at https://cowlesco.vistahrms.com/ - complete all required fields, and upload any supporting documents such as a resume, cover letter, references, and examples of work! At the end of your profile creation, simply pick the position(s) you would like to apply for and press "submit." It's that easy!

If you already have a company profile, log in and update your information where necessary, then apply to the open requisition.

If you need assistance with creating or logging into your candidate profile, please email
careers@cowlesco.com and an HR representative will respond as quickly as possible.

At Cowles Company, we are committed to providing equal employment opportunities to all qualified individuals. Our commitment to equal employment opportunity is unwavering, and we strive to create an environment where everyone feels empowered to contribute their unique perspectives and talents. We believe that together we can build a brighter future for our employees and our organization that enriches our organization, drives innovation, and fuels our success. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in employment and strive to maintain a respectful, professional workplace where individuals are evaluated based on merit, performance, and business needs.

NonStop Local is proud to be an Equal Opportunity Employer committed to a diverse workplace.

Women and minorities are encouraged to apply.

All candidates selected for hire will be required to submit a background check.